The three-day training course was co-organised by the Foreign Ministry and the international German multimedia corporation, the WAZ Group, which has had a presence in Vietnam since 2007, and Germany’s international broadcaster – Deutsche Welle. The workshop aims to facilitate communication between the government and the media in the course of Vietnam’s deeper integration into the global community.
Speaking at the event, Deputy Prime Minister Pham Gia Khiem described the course as a practical and useful activity to contribute to further improving Vietnamese senior officials’ management capacity in their dealings with foreign news services and in public relations.
He emphasised that the Government has instructed ministries, centrally-run agencies and localities to appoint their own spokesperson who is in charge of providing news and information to the press.
The Deputy PM underscored that “these spokespersons need to be trained with the professional and language skills needed to provide information to foreign news services in order to better serve the country in the new circumstances.”
More than 100 senior officials are participating in this course and they will be provided with fundamental knowledge of the modern press, and methods to establish ties with the press inside and outside the country in addition to various other communication skills.
Apart from learning theory, the participants will also practise their skills on writing press releases and communicating with the press, under the guidance of experienced Vietnamese, German and European experts.
The course, after taking place in Hanoi, will be held in Ho Chi Minh City from September 21 to 23.